GumTarget

Environmentally Friendly Alternatives to Traditional Chewing Gum

Most consumers are unaware that mainstream gums are manufactured from butadiene-based synthetic rubber as their base. This ingredient is non-biodegradable, meaning it won’t degrade naturally over time. When discarded irresponsibly, chewing gum contributes to environmental pollution and poses a significant challenge to waste management. Statistics suggest over 374 billion pieces of chewing gum are sold […]

Marketing Strategies – How Chewing Gum Brands Stay Relevant

Adapting to consumer trends is not just a matter of keeping pace with the market — it’s a thorough recalibration of what a brand offers and how it communicates with its customer base. For chewing gum brands, this has meant recognizing and aligning with the wellness movement that has swept through consumer behavior in recent […]

Getting Kids Involved in the Fight Against Gum Litter

Chewing gum is a non-biodegradable product made from synthetic plastics and resins, which means that it persists in the environment and contributes to urban litter. The persistent presence of gum litter in public spaces costs millions annually to clean up and is a substantial distraction from the beauty of our towns and cities. Children can […]

Exploring the World’s Most Unique and Unusual Gum Flavors

The humble stick of gum has journeyed from the pockets of school children and the purses of working adults to become a canvas for a plethora of flavors that reflect the gastronomic diversity of our world. Gone are the days when choices were limited to mint, cinnamon, or bubblegum, today, the world of chewing gum […]

The Social and Etiquette Downsides of Chewing Gum – Perception and Behavior

Dealing with chewing gum in public spaces raises a crucial social dilemma, specifically concerning its proper disposal and etiquette. The aftermath of improperly discarded gum can be a nuisance, leaving sticky residues on pavements, floors, and even furnishings, creating inconvenience and unsightly messes. Such negligence poses environmental concerns and amplifies maintenance costs for public areas. […]

Inspiring Anti-Littering Campaigns Around the World

Littering is a global problem that presents potential health and safety hazards. Despite increasing public awareness about the importance of proper waste disposal, littering, including chewing gum litter, remains a persistent issue. These inspiring initiatives spearheaded by various entities across the globe are making considerable efforts to mitigate this problem.    Singapore’s “Keep Singapore Clean” […]

The Science behind Chewing Gum and Anxiety Reduction

Understanding Anxiety  Anxiety, in its many manifestations, can be perceived as an internal alarm system, often activated when a person encounters perceived threats or stressors. It touches the psychological aspect of our being, as well as the physical. Symptoms range from the commonly seen – such as profuse sweating, trembling, stomach knots, and rapid breathing […]

Chewing Gum and Digestive Health

Chewing gum and its impact on digestive health is a subject that warrants exploration on its merits, given the comprehensive pathway taken by the human digestion process. Delving into the intricate inner workings of our system brings to the forefront the significant physiological process scientifically termed as mastication or in layman terms, chewing, which sets […]

Turning Chewing Gum Litter into Artistic Creations

Chewing gum litter is a ubiquitous sight. Some innovative artists have found a creative way to transform this insignificant waste into extraordinary pieces of art. Chewing gum, with its sticky nature and pliability, has become an unlikely canvas for these artists, allowing them to carve, mold, and sculpt intricate designs.  One such artist, Ben Wilson, […]

Chewing Gum and Nicotine Replacement Therapy

Smoking has been a persistent issue in our society, leading to health problems and social consequences. To understand how Nicotine Replacement Therapy (NRT) can help with quitting smoking, we need to grasp the power of nicotine addiction. Smoking has proven to be a tough habit to break because of nicotine’s strong hold on those who […]