GumTarget

How Chewing Gum Evolved Through the Years

The Ancient Roots of Chewing Gum The practice of chewing gum in ancient times was far from the recreational activity we consider today. The Greeks chewed mastic—a natural resin—as a means of maintaining oral hygiene. Cleansing their teeth and freshening their breath, the act of chewing this resin, which they called mastichan, played a part […]

Turning Gum Waste into New Products

Chewing gum is made from polymers, which are synthetic rubbers designed to maintain their chewy texture and resist decomposition. This makes them a persistent environmental problem as they do not biodegrade easily. Gum waste is often improperly disposed of, adding to the mammoth task faced by urban cleaning services. Innovative minds across the globe have […]

Innovative Urban Techniques for Cleaning Chewing Gum 

Removing gum from concrete and pavements has been a laborious process involving scraping and the application of harsh chemicals. These methods can cause damage to surfaces and create environmental issues due to chemical runoff. Modern techniques prioritize efficiency, surface integrity, and eco-friendliness.   Innovative Methods for Gum Removal The Steam Cleaning method has become a […]

Analyzing the Effectiveness of Gum Litter Fines

Unlike other forms of waste that can disintegrate over time, gum is made from synthetic materials that resist natural degradation. When gum is carelessly discarded onto sidewalks and streets, it becomes a permanent fixture. Municipalities worldwide are grappling with this issue, and the financial burden is significant. Cleaning up gum requires specialized equipment and intense […]

Environmentally Friendly Alternatives to Traditional Chewing Gum

Most consumers are unaware that mainstream gums are manufactured from butadiene-based synthetic rubber as their base. This ingredient is non-biodegradable, meaning it won’t degrade naturally over time. When discarded irresponsibly, chewing gum contributes to environmental pollution and poses a significant challenge to waste management. Statistics suggest over 374 billion pieces of chewing gum are sold […]

Marketing Strategies – How Chewing Gum Brands Stay Relevant

Adapting to consumer trends is not just a matter of keeping pace with the market — it’s a thorough recalibration of what a brand offers and how it communicates with its customer base. For chewing gum brands, this has meant recognizing and aligning with the wellness movement that has swept through consumer behavior in recent […]

Getting Kids Involved in the Fight Against Gum Litter

Chewing gum is a non-biodegradable product made from synthetic plastics and resins, which means that it persists in the environment and contributes to urban litter. The persistent presence of gum litter in public spaces costs millions annually to clean up and is a substantial distraction from the beauty of our towns and cities. Children can […]

Exploring the World’s Most Unique and Unusual Gum Flavors

The humble stick of gum has journeyed from the pockets of school children and the purses of working adults to become a canvas for a plethora of flavors that reflect the gastronomic diversity of our world. Gone are the days when choices were limited to mint, cinnamon, or bubblegum, today, the world of chewing gum […]

The Social and Etiquette Downsides of Chewing Gum – Perception and Behavior

Dealing with chewing gum in public spaces raises a crucial social dilemma, specifically concerning its proper disposal and etiquette. The aftermath of improperly discarded gum can be a nuisance, leaving sticky residues on pavements, floors, and even furnishings, creating inconvenience and unsightly messes. Such negligence poses environmental concerns and amplifies maintenance costs for public areas. […]

Inspiring Anti-Littering Campaigns Around the World

Littering is a global problem that presents potential health and safety hazards. Despite increasing public awareness about the importance of proper waste disposal, littering, including chewing gum litter, remains a persistent issue. These inspiring initiatives spearheaded by various entities across the globe are making considerable efforts to mitigate this problem.    Singapore’s “Keep Singapore Clean” […]